Scandi labels for cool boys

We have just come back from a city break in Stockholm and I just fell in love with the boys’ clothes!

The ‘less is more’ approach coupled with practical and bolts of bold colours is a combination that’s hard to beat.I love that clothes are stylish but also user-friendly, especially for the likes of Neo who has not yet mastered the art of fiddling with buttons and small hooks.

I’ve rounded up a few favourite pieces for Autumn/Winter 2014; all of these are available in the UK and in most cases for world-wide shipping.




I love these with the mix of muted and cool blues with a splash of bright yellow for different colour combinations.





The clothes from Duns Sweden have lots of interesting animals that are sure to make dressing up fun.




This is the only label that was familiar to me. Neo has a few items from Polarn O. Pyret that have lasted and lasted. I love that they stand out and are great quality.


nova srat

Think age-appropriate street style; these clothes are on trend and current.  The elastic waist on the jeans means Neo doesn’t have to scream ‘do my button’ after a visit to the bathroom.





I. Love. H&M. Not just for Neo but for me too. It’s easy on the wallet, fun, quirky and designed for kids; not mini-men. This round up would really be incomplete without H&M.




And that concludes our favourite pieces! Please share your favourite Scandi labels in the comment box below.


Thanks for stopping by and have a lovely day!

Kgomotso xx

12 thoughts on “Scandi labels for cool boys

  1. I love the bold colours too – I like everything you’ve shared, but I’m not sure I could persuade my son to wear the stripy socks! #pocolo

    • Thanks for the comment. I first saw a colleague wearing striped socks and I was sold. Agree though that given a choice between stripes and monkey socks, my son would definitely pick monkey!

  2. What a great round-up! Who says boys clothes are boring?! These are great and I particularly like the collection at the top of the post – really bold and colourful. Thank you for linking to PoCoLo 🙂 x

    • Hi. Thanks for the comment. PoP and H&M were also the only ones I knew when I started and I was surprised by how good the others are. I’m especially keen to try out Nova Star.

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